How to Sell Online Without a Sales Page
No matter WHAT you sell, this simple email system can help you sell MORE...
There’s NEVER going to be a "one size fits all" approach when it comes to marketing.
Everyone has their own opinions on what works best.
But until you TEST your process by sending real people to a REAL offer... you NEVER know what will work best for selling YOUR stuff online.
Written or video sales letters will ALWAYS have their place when it comes to selling online.
But as time goes on and people become busier... the need for shorter copy will grow.
In fact, NO SALES PAGE at all has been working well for me.
I've got several online businesses that simply use paid ads… sent to an opt in page.
Then email does most of the work by sending people to an order form.
You have your ad, opt in page, and then 3 to 5 emails that do the selling for you.
I've tested THIS easier way to sell online without needing ANY sales letter.
And it’s allowed me to get many products and services out into the market faster and easier... without needing a sales letter or webinar.
See... I actually sell products and services INSIDE of my emails. In other words, I'm using my 5 emails AS the sales letter.
At the end of each email... I give people a link to my checkout/order page.
Believe me, it works.
So, if you have a sales letter with poor conversions or NO sales letter at all... this 5-email series could help you get sales coming in faster and easier.
This example is from one of my online businesses in the fitness niche. I offer products that help busy moms get fit and work out.
My Facebook ad and opt in page offers ONE big solution to a problem they're having.
Typically, it's about finding time to work out at home when you’ve got kids running around, dinner to make, and errands to run.
After they see my Facebook ad and opt in to get free information... they receive a series of 5 emails.
Email #1 shows them how working out for TOO long can be counterproductive. I provide proof of this.
I open up a loop that explains that there's a faster, easier way to lose weight from home, in 15 minutes or less.
Again, I provide proof of this.
It's more of a tease to read the next email. I hint there’s a solution that’s worked well for women looking to get in shape faster.
Email #2 on Day 2 shows busy Moms how doing specific exercises, 10 to
15 minutes from home, can get them BETTER results than spending hours in a gym.
I outline the things they have to do, why it works better than what they’re doing NOW, and why this is the solution they need.
At the end of the 2nd email, I tell them to be on the lookout for tomorrow's email #3.
I mention that I'll be giving specifics as to WHAT they need to do.
I'm starting to set the stage for a workout program that's specifically geared for them.
In the 3rd email... I go into detail about the workout program.
I walk them through what it is, what it does, and why they need it. I'm very specific about what they get and what's included in the entire course.
Towards the end, I give them an order page they can use to get the program.
No link to a long sales letter or webinar.
The 4th email talks about the fast-action bonuses for those who buy now.
I also mention the guarantee.
And once again, I reinforce the single biggest problem busy Moms have and explain why this solution is their best choice.
I include a link to the checkout page again.
Then finally, email #5 is sent on day 5. It's job is to close down the promo and get people to take action right then and there.
Again, scarcity in terms of bonuses for the first 10 who order.
I also reinforce the guarantee.
And then give another link to the order form.
So instead of spending weeks drafting up a sales letter or a month creating a webinar...
In 5 days, using 5 emails, I've created a "sales letter”.
And by setting up the emails in my autoresponder, I'm able to use them in place of a written sales letter, video sales letter, or webinar.
Last month, out of 2,060 women who saw my ad and clicked, 80 purchased a $39 workout.
$3120 made and I didn't use a sales letter, webinar, or any lengthy selling process.
The cool thing? As long as I continually provide valuable advice, they'll be open to buying from me in the future.
$3120 isn't exactly "get rich" money… but it only took me an hour to write the emails.
Compared to the 3 to 4 weeks that it usually takes me to write a long form sales letter… I came out ahead in terms of ROI!
Bottom line, this method works if you're in a pinch and don't have time or cash to get a sales letter, webinar, or VSL.
And it works in just about any niche you'd use a sales letter or webinar for.
If you’d like your own 5 step email selling system, you can find grab your spot here…